This project demonstrates how a performance-focused WordPress website redesign can improve speed, flexibility, and long-term scalability for growing businesses.
BisonClick is a Tianjin-based digital marketing company providing one-stop overseas advertising services for international clients.
As the business expanded, their existing website—built with the Avada WordPress theme—began to show clear limitations in speed, flexibility, and long-term maintainability.
To support brand growth and improve user experience, BisonClick partnered with Dak WordPress Studio to deliver a full WordPress website redesign, focused on modern design, performance optimization, and a more scalable technical foundation.
Digital Marketing & Overseas Advertising
We rebuilt BisonClick WordPress website architecture to support long-term growth and performance.
The original Avada-based setup was refactored and further rebuilt using a customized Flatsome theme structure, improving flexibility, speed, and maintainability.
The platform was upgraded to PHP 8.0+, with server-level optimizations and code cleanup to ensure faster load times, better compatibility, and a more future-proof WordPress foundation.
We redesigned the visual system and page structure to better reflect BisonClick’s brand positioning and international audience.
The new layout improves clarity, content hierarchy, and conversion flow across key marketing pages.
All components were rebuilt with responsiveness and usability in mind, delivering a consistent experience across desktop and mobile devices.
A full WordPress audit was conducted covering themes, plugins, performance bottlenecks, and legacy code.
Unnecessary assets from the previous Avada setup were removed, and the codebase was streamlined for better performance and long-term stability.
This cleanup significantly reduced page weight and improved Core Web Vitals across key pages.
Following the WordPress website redesign, Dak WordPress Studio continues to support BisonClick with ongoing maintenance, performance monitoring, and technical guidance.
This ensures the website remains secure, fast, and scalable as the business continues to grow.
A founder-led WordPress studio — every project is personally handled from start to finish.
